Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff

Co-Opetition



Download Co-Opetition



Co-Opetition Adam M. Brandenburger, Barry J. Nalebuff ebook
Publisher: Crown Publishing Group
Page: 304
ISBN: 9780307790545


Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change ...

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